2020: We have organized 3 campaigns so far reaching 350 million people
Unicef India - Online, May 2020
For our second #reddotchallenge in association with Unicef India, we partnered with 42 leading influencers from various industries in India such as entertainment, media, fashion, beauty, fitness, business, and more to spread awareness about the importance of menstrual hygiene and shedding the taboo against periods over 9 days.
Reach: 190 million+
Unicef India - Kolkota, May 2019
4 Influencers went to Kolkata together with Unicef to raise awareness on Menstrual Hygiene and break the taboo on periods in India. The online viral #reddotchallenge that was initiated by the Influencers reached 110 million people online.
Reach: 110 million+
Unicef India - Bhopal, Oct 2019
This second trip also focused on the topics of Menstural Hygiene and breaking the taboo of periods. This time 5 influencers went to Bhopal with Unicef India. The online #padchallenge reached 20 million people online.
Reach: 20 million+
UN Women - Online, Dec 2019
To raise awareness for the UN Women’s #OrangeTheWorld campaign, we created an interactive filter. This filter was used by 8500 Influencers to talk about why violence against women needs to stop.
Reach: 7 million+