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Terms of Use

Use of this Web site and all pages in this domain (together, the "PFC Web Site"), constitutes acceptance of the following terms and conditions. PFC reserves the right to seek all remedies available by law for any violation of these terms of use, including any violation of PFC's rights in the PFC name and emblem and its rights in connection with the information, artwork, text, video, audio, or pictures (together, the "Content") of the PFC Web Site.

The PFC Name and Emblem

The PFC name and emblem are the exclusive property of PFC. They are protected under international law. Unauthorized use is prohibited. They may not be copied or reproduced in any way without the prior written permission of PFC. Requests for permission should be sent to PFC and receive explicit approval.

The PFC Web Site

The PFC Web Site is provided by PFC for personal use and educational purposes only. Any other use, including reproduction or translation of anything more than a de minimis portion of the Content of the PFC Web Site, or any use other than for personal or educational purposes, requires the express prior written permission of PFC. Requests for permission should be sent to PFC directly specifying full details of the proposed use. All Content of the PFC Web Site is protected by law including, as applicable, copyright laws.

The Content of the PFC Web Site is selected on the basis of PFC's own criteria and in its own sole discretion. PFC reserves the right at any time to change or discontinue any aspect or feature of the PFC Web Site, including but not limited to these terms of use, hours of availability and equipment needed for use.

The use of particular designations of countries or territories does not imply any judgment by PFC as to the legal status of such countries or territories, of their authorities and institutions or of the delimitation of their boundaries. The mention of names of specific companies or products (whether or not indicated as registered) does not imply any intention to infringe proprietary rights, nor should it be construed as an endorsement or recommendation on the part of PFC.

PFC disclaims any liability or responsibility arising from the use of the PFC Web Site or the Content of the PFC Web Site. PFC’s staff and their contractors, shall not be liable for any financial or other consequences whatsoever arising from the use of the Content of the PFC Web Site, including the inappropriate, improper, or fraudulent use of such Content.

No representations or warranties of any kind concerning the PFC Web Site are given, including responsibility for any infection by virus or any other contamination or by anything which has destructive properties.

Other Web Sites

The PFC Web Site may be linked to other websites that are not under PFC's control. PFC provides these links merely as a convenience and the inclusion of such links does not imply an endorsement or approval by PFC of any web site, product or service. PFC does not assume any responsibility or liability in respect of such web sites, including, for example, responsibility or liability for the accuracy or reliability of any information, data, opinions, advice or statements made on those web sites.

Working Papers

The PFC Web Site may contain Working Papers or discussion drafts of PFC Policy Papers. Comments and responses are welcome, but these should in all cases be addressed directly to PFC and not uploaded to the PFC Web Site. Such documents do not represent the Organization's definitive position on the issues covered and are not to be represented as such. Working papers may not be quoted or otherwise used outside the PFC Web Site.

Interactive Parts of the PFC Web Site

The PFC Web Site may contain bulletin boards, chat rooms, access to mailing lists or other message or communication facilities. The user agrees, when taking advantage of such facilities, not to do any of the following: (a) defame, abuse, harass, stalk, threaten or otherwise violate the legal, moral, or human rights of others (such as rights of privacy and publicity); (b) publish, post, distribute or disseminate any defamatory, infringing, obscene, indecent or unlawful material or information; (c) upload or attach files that contain software or other material protected by intellectual property laws (or by rights of privacy) unless the user owns or controls the rights thereto or has received all necessary consents; (d) upload or attach files that contain viruses, corrupted files, or any other similar software or programmes that may damage the operation of another's computer; (e) delete any author attributions, legal notices or proprietary designations or labels in any file that is uploaded; (f) falsify the origin or source of software or other material contained in a file that is uploaded; (g) advertise or offer to sell any goods or services, or conduct or forward surveys, contests, or chain letters; or (h) download any file posted by another user that the user knows, or reasonably should know, cannot be legally distributed in such manner. PFC reserves the absolute right to delete any material posted to the PFC Web Site without notice to the user.

PFC accepts no responsibility or liability in respect of the conduct of any user in connection with such facilities, or for any material submitted by users and carried on the PFC Web Site including, for example, responsibility or liability for the accuracy or reliability of any information, data, opinions, advice or statements made in such material.

If you have any questions about this please contact PFC.


PFC cookies policy

By visiting or using this website, a cookie will be created which PFC may use to provide statistics that help us to give you the best experience of our sites. The statement below describes our policy on cookies.

If you do not agree with any of the following, you can switch off the cookies. However, by continuing to use our sites without changing settings, you are agreeing to our use of cookies.

What is a cookie?

During the course of any visit to our websites, the pages which you see, along with something called a cookie, are downloaded to your computer. Most, if not all, websites do this, and that’s because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

So – what is a cookie? When you enter a site your computer will automatically be issued with a cookie. Cookies are text files which identify your computer to our server. Cookies in themselves do not identify the individual user, just the computer used. Many sites do this whenever a user visits their site, in order to track traffic flows. Cookies themselves only record which areas of the site have been visited by the computer in question, and for how long. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time, although this of course means that certain personalised services cannot then be provided to that user. You should read the information that came with your browser software to see how you can do this. Even assuming you have not set your computer to reject cookies, you can browse our sites anonymously until such time as you register your information with PFC.

What do cookies tell us?

We use cookies to collect data for analytics, such as demographic and interest data, based on your browsing patterns. This data allows us to estimate your age range, your gender and things that might interest you.

What do we use cookies for?

We use cookies so that we can give you a better experience when you return to our websites. In particular, we use cookies to:

  • better understand our audience and supporters, for example by estimating our audience size and patterns and tracking the level of interest in our campaigns;

  • track your preferences and personalise the sites to your requirements and interests. For example: if on a previous visit you went to, say, the [Imagine Campaign] pages, then we might find this out from your cookie and highlight particular information – which you may find interesting, on a second visit;

  • avoid lengthy registration/personalisation on each visit;

  • display relevant promotion, communications and appeals on other websites you visit;

  • improve and update our websites.

What can you do if you do not want us to use your cookies?

  • Configure how we use your Google Analytics information.

  • If you would like to opt out of all Google Analytics tracking services then you can install an Add-on. Find out about more about Google Analytics Opt-out Browser Add-on.

  • Alternatively, you can use your browsers’ private browsing mode. Common browsers like Google Chrome, Safari and Internet Explorer have this functionality. How do I opt-out of the collection and use of information for promotional purposes generally?

There are many websites that provide guidance on how to opt out of the collection and use of your information for promotional purposes that are not limited to PFC web properties. For example:

  • Google Ads settings

  • Network Advertising Initiative opt-out page

  • Digital Advertising Alliance’s Consumer Choice Tool

Do you share data from cookies with other organizations?

We may share your data from your cookies with partners, agents or service providers to understand our

supporters more effectively and to further PFC’s mission.

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