Who is the Pledge for?
All major Bollywood production houses, news outlets, magazines, design houses, PR agencies, advertisement agencies, and all other institutions that recognise their immense influence on beauty standards.
Who already took the Pledge?
Take the Pledge to end Colorism:
We hereby recognize and appreciate our influence on beauty standards and pledge to fight colorism and change existing harmful beauty standards and:
1. Completely ban the practice of post-production skin lightening.
2. Include more diversity, representative of the true color palette of South Asian people and showcase all shades.
3. Abstain from all other practices that advance the concept of colorism.